Charles Jeffrey Loverboy's FW24 Campaign Celebrates 10 Years in Business

Charles Jeffrey Loverboy is celebrating its 10th anniversary this year, so its Fall/Winter 2024 collection is much more than just a simple line of clothes; it's a toast to one decade of the brand's fanciful universe.It's the "calm before the storm," Jeffrey said. "It's joy, it's colour, it's Scottish magic, it's playfulness." The brand's FW24 campaign, shot by Alex Petch and styled by Ben Schofield, articulates the creative director's liberated sentiment.The line sees punk and yoithfulness conve...